I lead enterprise sales teams that open new markets and drive revenue in financial services across APAC.
Professional Summary
I am an enterprise sales leader with over a decade of experience driving revenue growth across APAC, specialising in fintech, payments, and digital banking.
I build and lead teams that open new markets, scale strategic accounts, and bring complex technology products to financial services clients. My edge is turning ambiguous commercial problems into clear structure and building the team culture that sustains the momentum.
Beyond revenue, I invest in the field: mentoring sales talent, contributing to industry conversations on fraud and payments, and sharing reflections on what it takes to sell and lead well in regulated markets.
Work Experience
2021-Present
Director, Specialist Sales at Mastercard
Progressed through multiple roles leading issuer-focused sales initiatives across APAC. Responsibilities and achievements include:
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Director, Issuer Sales (2025–Present): Lead strategic GTM initiatives across 6 markets in AP, drive revenue growth for Financial Institutions sector. Awarded Rising Stars (Women) 2025 by Fintech Nation.
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Director, Identity Solutions (2023–2025): Managed enterprise accounts, designed sales processes, and executed regional strategies for Merchants and Acquirers sector. Attained 122% of 2024 targets and 150% of 2023 targets.
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Manager, Identity Solutions (2021–2023): Joined as one of the first regional sales hires, building pipelines, opening new markets, and winning key accounts across ANZ, Greater China, and SEA. Awarded Top APAC Rep 2022.
2019 - 2021
Enterprise Account Executive at Forter
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Grew Forter’s commercial presence across APAC in Travel, Retail, and eCommerce
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Supported the launch of Forter’s solutions in multiple markets, contributing to regional strategy and helping shape product development for APAC
2017 - 2019
Account Executive at TransPerfect
Progressed quickly within the sales team, contributing to business growth across APAC. Key responsibilities and achievements include:
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Managed the full sales cycle for key accounts across Travel, Hospitality and Banking. Successfully converted leads into projects and delivered client solutions.
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Promoted within one year for exceeding revenue targets. Awarded APAC Rising Star 2018 for achieving 150% of revenue goal in six months.
2015 - 2017
Corporate Sales and Marketing Associate
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Managed the full proposal and contract cycle for corporate and events accounts, maintaining established client relationships while identifying and converting new business opportunities
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Supported media relations and developed brand-aligned content reflecting Grand Hyatt's core values across external channels
Interests
Outside work, I read extensively on leadership and systems thinking, practise jiu-jitsu, play chess, and push my limits through rock climbing and diving. The same curiosity and discipline I bring to work, I apply everywhere else.